Event Title

The Use Of In Home Veterinarian Services

Location

Lobby in front of Auditorium

Start Date

19-4-2019 11:00 AM

Department

Management and Marketing, Art

Description

Research Objective: To study variables impacting product-market fit such as mobility, accessibility, and environment through veterinarian services. 2. Significance or Importance: a. The general business problem our team seeks to examine is there a larger need for veterinarian services. b. The social problem our team seeks to examine in conjunction with the general business problem is not being able to provide care to pets due to environmental factors. c. Our research will examine whether certain variables mobility, accessibility and environment could potentially become key market differentiation factors to serve as the basis of an innovative new business venture. 3. Methodology: In addition to secondary research including industry and competitor research, three different qualitative research methods will be completed prior to the April 19, 2019 NEIU Creative and Research Symposium, to arrive at a triangulation of the data upon which to base the research findings and conclusions we (or I) propose to present at the symposium, as follows: a. Face-to-face potential customer interview 30. b. Digital proof-of-concept online tests using Facebook, Instagram, and LinkedIn.

Comments

Margaret Johnsson is the faculty sponsor of this poster.

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Apr 19th, 11:00 AM

The Use Of In Home Veterinarian Services

Lobby in front of Auditorium

Research Objective: To study variables impacting product-market fit such as mobility, accessibility, and environment through veterinarian services. 2. Significance or Importance: a. The general business problem our team seeks to examine is there a larger need for veterinarian services. b. The social problem our team seeks to examine in conjunction with the general business problem is not being able to provide care to pets due to environmental factors. c. Our research will examine whether certain variables mobility, accessibility and environment could potentially become key market differentiation factors to serve as the basis of an innovative new business venture. 3. Methodology: In addition to secondary research including industry and competitor research, three different qualitative research methods will be completed prior to the April 19, 2019 NEIU Creative and Research Symposium, to arrive at a triangulation of the data upon which to base the research findings and conclusions we (or I) propose to present at the symposium, as follows: a. Face-to-face potential customer interview 30. b. Digital proof-of-concept online tests using Facebook, Instagram, and LinkedIn.