Event Title

Research On Weight Loss Industry

Location

Lobby in front of Auditorium

Start Date

19-4-2019 11:00 AM

Department

Management and Marketing

Description

Research Objective: To study variables impacting product-market fit such as creating an integrative network, convenience, effectiveness, and offer personalized solutions. Significance or Importance: The general business problem our team seeks to examine is rapidly increasing in obesity rate. The social problem our team seeks to examine in conjunction with the general business problem is the lack effective, cheap, and personalized solutions. Our research will examine whether certain variables integrative network, convenience, effectiveness, and offer personalized solutions. Methodology: In addition to secondary research including industry and competitor research, three different qualitative research methods will be completed prior to the April 19, 2019 NEIU Creative and Research Symposium, to arrive at a triangulation of the data upon which to base the research findings and conclusions we (or I) propose to present at the symposium, as follows: Face-to-face potential customer interviews: 25 interviews was conducted. Digital proof-of-concept online tests using: google, Youtube, Facebook, Instagram, and twitter for digital platforms. Focus group: will be finish prior to the deadline date, April 18, 2019. Expected Results of the Research: Our team’s research results may indicate a potential new business venture opportunity that could potentially be captured by leveraging the product-market fit variables creating an integrative network, convenience, effectiveness, and offer personalized solutions. Should such findings result, the research conclusion will be expressed as a new business venture unique value proposition.

Comments

Margaret Johnsson is the faculty sponsor of this poster.

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Apr 19th, 11:00 AM

Research On Weight Loss Industry

Lobby in front of Auditorium

Research Objective: To study variables impacting product-market fit such as creating an integrative network, convenience, effectiveness, and offer personalized solutions. Significance or Importance: The general business problem our team seeks to examine is rapidly increasing in obesity rate. The social problem our team seeks to examine in conjunction with the general business problem is the lack effective, cheap, and personalized solutions. Our research will examine whether certain variables integrative network, convenience, effectiveness, and offer personalized solutions. Methodology: In addition to secondary research including industry and competitor research, three different qualitative research methods will be completed prior to the April 19, 2019 NEIU Creative and Research Symposium, to arrive at a triangulation of the data upon which to base the research findings and conclusions we (or I) propose to present at the symposium, as follows: Face-to-face potential customer interviews: 25 interviews was conducted. Digital proof-of-concept online tests using: google, Youtube, Facebook, Instagram, and twitter for digital platforms. Focus group: will be finish prior to the deadline date, April 18, 2019. Expected Results of the Research: Our team’s research results may indicate a potential new business venture opportunity that could potentially be captured by leveraging the product-market fit variables creating an integrative network, convenience, effectiveness, and offer personalized solutions. Should such findings result, the research conclusion will be expressed as a new business venture unique value proposition.