PEP-NESTRA: The Secrets of Big Companies Debunked
Location
FA 203
Department
Art
Abstract
Recently, I've heard a lot about how big food companies are dominating the market. After doing some research into this, I discovered that there isn't a whole lot of competition in stores despite what it may seem. Big companies are acquiring smaller corporations, allowing them to maintain a higher profit margin while increasing prices. It also meant that companies didn't have to keep investing in new and innovative products, which meant that they were more able to focus on profits. I wanted to call attention to this issue in a unique and creative way. In order to do this, I decided to create a fictional company that has several different food packaging brands owned by the same company that took on different names. I wanted to see how much power these corporations have over consumers, without them realizing it. It was also important to me to find out why people are loyal to some companies over others. Throughout my research, I wanted to understand what makes a brand successful and what can be done to improve a brand. Additionally, I would like to see how brands can influence their customers without them even being aware of it. When consumers buy a product, they tend to buy from brands that are known and trusted. One way to build a brand is to capitalize on consumers’ need for convenience and choice by offering products in a wide variety of formats and packaging. According to my hypothesis, the more expensive the brand and the more eye-catching the packaging, the greater the brand loyalty without needing to demonstrate the quality of the product. When brands use expensive packaging rather than less costly packaging, consumers are more likely to be loyal to them. In addition, eye-catching packaging will encourage customers to try out a brand new product. New product packaging with cheap materials is usually overlooked by consumers.
Faculty Sponsor
Lauren Meranda, Northeastern Illinois University
PEP-NESTRA: The Secrets of Big Companies Debunked
FA 203
Recently, I've heard a lot about how big food companies are dominating the market. After doing some research into this, I discovered that there isn't a whole lot of competition in stores despite what it may seem. Big companies are acquiring smaller corporations, allowing them to maintain a higher profit margin while increasing prices. It also meant that companies didn't have to keep investing in new and innovative products, which meant that they were more able to focus on profits. I wanted to call attention to this issue in a unique and creative way. In order to do this, I decided to create a fictional company that has several different food packaging brands owned by the same company that took on different names. I wanted to see how much power these corporations have over consumers, without them realizing it. It was also important to me to find out why people are loyal to some companies over others. Throughout my research, I wanted to understand what makes a brand successful and what can be done to improve a brand. Additionally, I would like to see how brands can influence their customers without them even being aware of it. When consumers buy a product, they tend to buy from brands that are known and trusted. One way to build a brand is to capitalize on consumers’ need for convenience and choice by offering products in a wide variety of formats and packaging. According to my hypothesis, the more expensive the brand and the more eye-catching the packaging, the greater the brand loyalty without needing to demonstrate the quality of the product. When brands use expensive packaging rather than less costly packaging, consumers are more likely to be loyal to them. In addition, eye-catching packaging will encourage customers to try out a brand new product. New product packaging with cheap materials is usually overlooked by consumers.