A New Era of Me
Location
FA-255
Start Date
2-5-2025 12:00 PM
Department
Art + Design
Abstract
Streetwear has become a significant force in the fashion industry, yet many brands provide expensive, subpar goods that don't live up to consumer expectations. My goal with ANEM is to challenge this convention by providing fashionable, long-lasting apparel at a reasonable cost. In addition to offering a chance to produce something unique and meaningful, this project fills a need in the market for streetwear that strikes a balance between cost and quality. A unique font and logo will serve as the cornerstone of ANEM’s personality. Alongside this, I'm designing a line of apparel that reflects the brand's basic principles of quality, style, and authenticity. Establishing ANEM's online presence via a reputable website and social media accounts is a key goal of this project. These platforms will be used to announce product releases and updates, interact with the audience, and market the brand. The aim is to build a community around the brand that resonates with its message of high-quality, reasonably priced streetwear. To ensure craftsmanship, I am screen printing the graphic designs on each piece to create crisp, colorful prints and embroidery for the brand's logo to guarantee a high-end and long-lasting finish. This mixture of production methods demonstrates ANEM's dedication to fine craftsmanship while preserving a chic and contemporary look. The process of starting a clothing brand from the ground up, including the design, branding, and difficulties of creating an online presence, will be explained to the audience in this presentation. They will also discover that ANEM's target market consists of young adults and teenagers who have a strong interest in premium fashion, streetwear, and urbanwear. With this project, I want to show how strategic branding, attention to detail, and a clear vision can help shape streetwear's future and provide a novel alternative that strikes a balance between accessibility, quality, and style.
Faculty Sponsor
Lauren Meranda
A New Era of Me
FA-255
Streetwear has become a significant force in the fashion industry, yet many brands provide expensive, subpar goods that don't live up to consumer expectations. My goal with ANEM is to challenge this convention by providing fashionable, long-lasting apparel at a reasonable cost. In addition to offering a chance to produce something unique and meaningful, this project fills a need in the market for streetwear that strikes a balance between cost and quality. A unique font and logo will serve as the cornerstone of ANEM’s personality. Alongside this, I'm designing a line of apparel that reflects the brand's basic principles of quality, style, and authenticity. Establishing ANEM's online presence via a reputable website and social media accounts is a key goal of this project. These platforms will be used to announce product releases and updates, interact with the audience, and market the brand. The aim is to build a community around the brand that resonates with its message of high-quality, reasonably priced streetwear. To ensure craftsmanship, I am screen printing the graphic designs on each piece to create crisp, colorful prints and embroidery for the brand's logo to guarantee a high-end and long-lasting finish. This mixture of production methods demonstrates ANEM's dedication to fine craftsmanship while preserving a chic and contemporary look. The process of starting a clothing brand from the ground up, including the design, branding, and difficulties of creating an online presence, will be explained to the audience in this presentation. They will also discover that ANEM's target market consists of young adults and teenagers who have a strong interest in premium fashion, streetwear, and urbanwear. With this project, I want to show how strategic branding, attention to detail, and a clear vision can help shape streetwear's future and provide a novel alternative that strikes a balance between accessibility, quality, and style.