Impressions of a College Student Based on Whether They Consume Cow versus Pea Milk and Their Dietary Preferences

Location

FA 202

Department

Psychology

Abstract

People are familiar with the idea that cow’s milk is the healthiest milk for you. It is the only thing available in many schools across the United States of America. Until the past decade or so, alternative milk options such as oat or almond milk were unheard of. Dietary restrictions or allergies can make alternative milks such as these inaccessible so more uncommon milks such as hemp and pea milk were created. This study will investigate the relationship between if the more “obscure” milks such as pea milk and the dietary preferences of an individual( i.e., vegetarian or non-vegetarian) influence the participants perception of social class and overall health. Participants will receive a link to complete the study via Sona. Participants will then be randomly assigned to one of four experimental conditions, manipulated via a vignette. These conditions describe a hypothetical college student as follows: 1) is a vegetarian and drinks cows milk, 2) is a vegetarian and drinks pea milk, 3) is an omnivore and drinks pea milk and finally 4) is an omnivore and drinks cows milk. Participants will then be asked to respond to a 21-item questionnaire. The questionnaire will be broken up into two parts, the first part will ask about the target's perceived health, socioeconomic status etc,. The second half of the questionnaire is the Animal Attitude Scale (Herzog, 2015) where participants will be asked to rate their own attitudes and beliefs about animals. Example questions include: I believe animals are individuals and I believe that animals have rights. The data will be analyzed with a 2 (diet type: omnivore or vegetarian)X 2 (milk type: pea or cow) between-participants ANOVA. Target evaluations (e.g., health, socioeconomic status) as well as attitudes towards animals will serve as the dependent variables. Projected results will show that individuals who drink pea milk and are a vegetarian will lead to higher scores by the participant on the attitudes toward animal scale and the target will be considered to be healthier than a person who drinks cow's milk and is an omnivore.

Faculty Sponsor

Amanda Dykema-Engblade , Northeastern Illinois University

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May 6th, 9:00 AM

Impressions of a College Student Based on Whether They Consume Cow versus Pea Milk and Their Dietary Preferences

FA 202

People are familiar with the idea that cow’s milk is the healthiest milk for you. It is the only thing available in many schools across the United States of America. Until the past decade or so, alternative milk options such as oat or almond milk were unheard of. Dietary restrictions or allergies can make alternative milks such as these inaccessible so more uncommon milks such as hemp and pea milk were created. This study will investigate the relationship between if the more “obscure” milks such as pea milk and the dietary preferences of an individual( i.e., vegetarian or non-vegetarian) influence the participants perception of social class and overall health. Participants will receive a link to complete the study via Sona. Participants will then be randomly assigned to one of four experimental conditions, manipulated via a vignette. These conditions describe a hypothetical college student as follows: 1) is a vegetarian and drinks cows milk, 2) is a vegetarian and drinks pea milk, 3) is an omnivore and drinks pea milk and finally 4) is an omnivore and drinks cows milk. Participants will then be asked to respond to a 21-item questionnaire. The questionnaire will be broken up into two parts, the first part will ask about the target's perceived health, socioeconomic status etc,. The second half of the questionnaire is the Animal Attitude Scale (Herzog, 2015) where participants will be asked to rate their own attitudes and beliefs about animals. Example questions include: I believe animals are individuals and I believe that animals have rights. The data will be analyzed with a 2 (diet type: omnivore or vegetarian)X 2 (milk type: pea or cow) between-participants ANOVA. Target evaluations (e.g., health, socioeconomic status) as well as attitudes towards animals will serve as the dependent variables. Projected results will show that individuals who drink pea milk and are a vegetarian will lead to higher scores by the participant on the attitudes toward animal scale and the target will be considered to be healthier than a person who drinks cow's milk and is an omnivore.