Anybdy: Exploring the Impact of Body-Neutral Packaging Design and Transparent Branding on Consumer Perception and Behavior in the Health Food and Supplement Industry
Location
FA-152
Start Date
28-4-2023 10:20 AM
Department
Art
Abstract
My thesis investigates the impact of body-neutral packaging and transparent branding on consumer behavior and perception in the health food and supplement industry. Through analysis of color, visual and verbal branding and gym culture, this work aims to understand how these factors influence consumer behavior and perception related to health food and supplements. The research portion seeks to provide a deeper understanding of how packaging design can shape consumer perceptions and ultimately drive positive change in the industry. ANYBDY examines the negative effects of misleading advertising and marketing practices on consumer body image and relationship with food and nutrition. The project highlights the potential for body-neutral packaging and branding to promote authentic and transparent representation of fitness supplement products to revolutionize the industry. To demonstrate the potential impact of body- neutral packaging, a practical implementation project is proposed for a food/supplement company that uses only whole ingredients and full transparency. The project aims to show how companies can adopt body-neutral packaging and branding as a means of better aligning with consumer values and promoting authentic representation of fitness and health products for all bodies. Moreover, this work offers insights into how packaging design and branding can influence consumer behavior and perception in the health food industry. By designing a speculative brand and product line that fitness-related food and supplement brands can utilize to develop more body-neutral packaging and branding.
Faculty Sponsor
Lauren Meranda, Northeastern Illinois University
Anybdy: Exploring the Impact of Body-Neutral Packaging Design and Transparent Branding on Consumer Perception and Behavior in the Health Food and Supplement Industry
FA-152
My thesis investigates the impact of body-neutral packaging and transparent branding on consumer behavior and perception in the health food and supplement industry. Through analysis of color, visual and verbal branding and gym culture, this work aims to understand how these factors influence consumer behavior and perception related to health food and supplements. The research portion seeks to provide a deeper understanding of how packaging design can shape consumer perceptions and ultimately drive positive change in the industry. ANYBDY examines the negative effects of misleading advertising and marketing practices on consumer body image and relationship with food and nutrition. The project highlights the potential for body-neutral packaging and branding to promote authentic and transparent representation of fitness supplement products to revolutionize the industry. To demonstrate the potential impact of body- neutral packaging, a practical implementation project is proposed for a food/supplement company that uses only whole ingredients and full transparency. The project aims to show how companies can adopt body-neutral packaging and branding as a means of better aligning with consumer values and promoting authentic representation of fitness and health products for all bodies. Moreover, this work offers insights into how packaging design and branding can influence consumer behavior and perception in the health food industry. By designing a speculative brand and product line that fitness-related food and supplement brands can utilize to develop more body-neutral packaging and branding.