Event Title

Lack Of And Accessibility To After School Care

Location

Lobby in front of Auditorium

Start Date

19-4-2019 11:00 AM

Department

Management and Marketing

Description

Research Objective: To study variables impacting product-market fit such as price, transportation and convenience. Significance or Importance: a. The general business problem our team seeks to examine is that there is a lack of afterschool care services that provide transportation to and from facilities on demand for children and adolescents. b. The social problem our team seeks to examine in conjunction with the general business problem is that there is an uptick in urban areas that involve juvenile crime in the afterschool hours when they have no where to go. c. Our research will examine whether certain variables price, transportation and convenience could potentially become key market differentiation factors to serve as the basis of an innovative new business venture. Methodology: In addition to secondary research including industry and competitor research, three different qualitative research methods will be completed prior to the April 19, 2019 NEIU Creative and Research Symposium, to arrive at a triangulation of the data upon which to base the research findings and conclusions we propose to present at the symposium, as follows: a. Face-to-face potential customer interviews (10 interviews In total). b. Digital proof-of-concept online tests using (Kickstarter, Facebook, Google Ads) c. Focus group is to be determined and will be completed prior to April 18. Expected Results of the Research: Our team’s research results may indicate a potential new business venture opportunity that could potentially be captured by leveraging the product- market fit variables price, transportation and convenience. Should such findings result, the research conclusion will be expressed as a new business venture unique value proposition.

Comments

Margaret Johnsson is the faculty sponsor of this poster.

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Apr 19th, 11:00 AM

Lack Of And Accessibility To After School Care

Lobby in front of Auditorium

Research Objective: To study variables impacting product-market fit such as price, transportation and convenience. Significance or Importance: a. The general business problem our team seeks to examine is that there is a lack of afterschool care services that provide transportation to and from facilities on demand for children and adolescents. b. The social problem our team seeks to examine in conjunction with the general business problem is that there is an uptick in urban areas that involve juvenile crime in the afterschool hours when they have no where to go. c. Our research will examine whether certain variables price, transportation and convenience could potentially become key market differentiation factors to serve as the basis of an innovative new business venture. Methodology: In addition to secondary research including industry and competitor research, three different qualitative research methods will be completed prior to the April 19, 2019 NEIU Creative and Research Symposium, to arrive at a triangulation of the data upon which to base the research findings and conclusions we propose to present at the symposium, as follows: a. Face-to-face potential customer interviews (10 interviews In total). b. Digital proof-of-concept online tests using (Kickstarter, Facebook, Google Ads) c. Focus group is to be determined and will be completed prior to April 18. Expected Results of the Research: Our team’s research results may indicate a potential new business venture opportunity that could potentially be captured by leveraging the product- market fit variables price, transportation and convenience. Should such findings result, the research conclusion will be expressed as a new business venture unique value proposition.