Business Plan Research Regarding Plastic Bottles
Location
Lobby in front of Auditorium
Start Date
19-4-2019 11:00 AM
Department
Management and Marketing
Abstract
Our research objective is to study variables impacting product-market fit such as biodegradability, quality, and multi-use. The significance of this research is to come to solution to solve a business problem. The general business problem our team seeks to examine is: due to the steadily growing amount of plastic waste, the green movement will continue to gain traction. In turn, businesses utilizing plastics will see government regulations being imposed. The social problem our team seeks to examine in conjunction with the general business problem is continuing to waste plastic will cause our society to accelerate the effects of global warming. “The world produces more than 300 million tons of plastic, half of which is designed for single use” (Interaction Council). Our research will examine whether certain variables: biodegradability, quality, and multi-use, could potentially become key market differentiation factors to serve as the basis of an innovative new business venture. In addition to secondary research including industry and competitor research, three different qualitative research methods will be completed prior to the April 19, 2019 NEIU Creative and Research Symposium, to arrive at a triangulation of the data upon which to base the research findings and conclusions we propose to present at the symposium a total of 5 face-to- face interviews completed. Digital proof-of-concept online tests using Facebook, Google, LinkedIn, Email, and Twitter platforms. Our focus group is to be determined but will be used to obtain feedback about minimal viable product concept. Our team’s research results may indicate a potential new business venture opportunity that could potentially be captured by leveraging the product-market fit variables biodegradability, quality, and mutli-use. Should such findings result, the research conclusion will be expressed as a new business venture unique value proposition.
Business Plan Research Regarding Plastic Bottles
Lobby in front of Auditorium
Our research objective is to study variables impacting product-market fit such as biodegradability, quality, and multi-use. The significance of this research is to come to solution to solve a business problem. The general business problem our team seeks to examine is: due to the steadily growing amount of plastic waste, the green movement will continue to gain traction. In turn, businesses utilizing plastics will see government regulations being imposed. The social problem our team seeks to examine in conjunction with the general business problem is continuing to waste plastic will cause our society to accelerate the effects of global warming. “The world produces more than 300 million tons of plastic, half of which is designed for single use” (Interaction Council). Our research will examine whether certain variables: biodegradability, quality, and multi-use, could potentially become key market differentiation factors to serve as the basis of an innovative new business venture. In addition to secondary research including industry and competitor research, three different qualitative research methods will be completed prior to the April 19, 2019 NEIU Creative and Research Symposium, to arrive at a triangulation of the data upon which to base the research findings and conclusions we propose to present at the symposium a total of 5 face-to- face interviews completed. Digital proof-of-concept online tests using Facebook, Google, LinkedIn, Email, and Twitter platforms. Our focus group is to be determined but will be used to obtain feedback about minimal viable product concept. Our team’s research results may indicate a potential new business venture opportunity that could potentially be captured by leveraging the product-market fit variables biodegradability, quality, and mutli-use. Should such findings result, the research conclusion will be expressed as a new business venture unique value proposition.
Comments
Margaret Johnsson is the faculty sponsor of this poster.